Apple shares hit a new all-time high Friday as US stocks closed out the week with a second day of solid gains that put the Dow at its highest level since the last days of 2007.
Apple shares rose to a high of $648.19, after reports that it was nearing the launch of a new iPhone model and a reduced-size iPad.
The stock closed up 1.9 percent at $648.11.
Facebook meanwhile continued its fall, losing 4.0 percent in the second day after pre-IPO investors were allowed to sell their shares. At $19.07, the shares were almost exactly half of the May 18 initial offer price of $38.
The Dow Jones Industrial Average finished up 25.09 points (0.19 percent) at 13,275.20, while the broader S&P 500 added 2.65 (0.19 percent) to 1,418.16.
With the help of Apple, the world's largest company by market capitalization, the tech-heavy Nasdaq gained 14.20 points (0.46 percent) to 3,076.59.
Trade got a little help from a rise in the University of Michigan Consumer Confidence index, which came in slightly higher than July at 73.6, still well below pre-recession levels.
But consumers' expectations of future conditions worsened, the sub-index falling to 64.3 from 65.6.
"Clearly consumers feel times aren't as bad as they were just a month ago, but looking into the future there remains a considerable amount of uncertainty and downside risks that could undermine the recovery," said Lindsey Piegza of FTN Financial.
Caterpillar added 1.6 percent after tentatively reaching a new contract deal with workers at its Illinois plant who had been on strike since May.
Clothing retailer Gap rose 4.8 percent after turning in a 20 percent rise in second quarter earnings and raising its forecast for the full year.
Sports shoe chain Foot Locker reported a 59 percent rise in quarterly profit, pushing its shares 1.7 percent higher.
US bond prices gained after falling three straight days. The 10-year Treasury yield fell to 1.82 percent from 1.84 percent Thursday, while the 30-year moved to 2.93 percent from 2.96 percent. Bond yields move inversely to prices.
