Nike terminated its contract with Lance Armstrong today, a rare move for a company known for standing by its embattled athletes.
For context, Kobe Bryant, Tiger Woods, and Marion Jones were all Nike endorsers when their respective scandals blew up, and the company didn't terminate any of them.
Interestingly, Nike also stood by Alex Rodriguez when confessed to using steroids in 2009.
Here's what Nike said at the time (emphasis ours):
"Nike does not condone the use of illegal substances in sport and agrees with Alex Rodriguez that they should not be used. We will have no further comment at this time."
And here's what they said about Armstrong today (emphasis ours):
"Due to the seemingly insurmountable evidence that Lance Armstrong participated in doping and misled Nike for more than a decade, it is with great sadness that we have terminated our contract with him. Nike does not condone the use of illegal performance enhancing drugs in any manner."
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